This ad was playing before the movie when we went to see the new Star Wars movie today. Actually, rewatching this I realize that I may have been distracted for the first 27 seconds.
I won’t try to deconstruct the semiotics for you, but the link says that it is meant to depict single moms. Actually, I thought it was a depiction of my people, Moms Living with Chronic Illness. It’s a great depiction of motherhood as being about things other than the smiling attractive mother who attends to her loved ones’ every need. You know, as we do.
I liked the Star Wars movie, but apparently the Ikea ad left a stronger impression because I’m still thinking about it.